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12 July 2022

9 Notable New Food CPG Brand Refreshes

Nosh.com Notable Food Brand Refreshes


Pastene, an importer of Italian foods and ingredients, announced a refresh with new labels, a new tagline and an updated logo in anticipation of its 150th anniversary in 2024. According to Pastene, the refresh is designed to celebrate family meals and traditions, with an accompanying new tagline of, “Ingredients that bring people together.” The redesigned packaging includes an Italian countryside pattern on Pastene’s line of imported products imported from Italy, a fish pattern for its seafood collection and more food photography to showcase its ingredients.


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